Chelsea star takes legal step to stop copycats of this pose

Chelsea player Cole Palmer has trademarked his signature goal celebration - the shiver gesture - with the United Kingdom's government Intellectual Property Office, meaning he owns control of the commercial use of the celebration.

Palmer's application, which included a short clip of him performing the celebration, was approved and the successful bid now gives Palmer exclusive legal rights over the celebration.

This is alongside the successful trademarking of his nickname 'Cold Palmer' and his autograph.

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It affords the Chelsea F.C player greater control over his brand and helps create further revenue streams.

It is important to note that trademarking a celebration offers legal protection, but only to a point. The celebration trademark only concerns the use of Palmer's celebration in commercial ventures, such as selling clothing or in an advert.

It does not stop other players from mimicking a gesture on the pitch, nor does it prevent fans from copying it in tribute.

But it can protect Palmer with the commercial usage of that gesture.

If a company wants to use the player's celebration on a product, in an advert or within a commercial context, they must now seek permission from the Chelsea midfielder.

The first time Palmer did the 'shiver' celebration was after scoring for Chelsea in their 3-2 victory over Luton Town.

The iconic celebration also spans other global sports.

Atlanta Hawks star, Trae Young, has the nickname 'Ice Trae' and has done the shivering gesture for years.

Football's new home, Stan Sport, is the only place to watch the Premier League, UEFA Champions League, FA Cup, WSL, European World Cup qualifiers, J.League, NSWL and K League

It was also used by Gleyber Torres, a baseball player for the New York Yankees, reported the Athletic.

The registration with the UK's Intellectual Property Office will hold firm until November 25, 2034 and the trademark can be renewed in 10-year periods for a nominal fee.

Have other athletes trademarked their celebration? 

Although rare, multiple athletes have trademarked their signature celebrations and likeness through the years.

Most famously, Cristiano Ronaldo trademarked his name, his initials - CR7 and his 'siuuu' celebration.

Kylian Mbappe took it a step further.

He trademarked his goal celebration, name, initials and two quotes that he uses frequently; 'le football, il a change' (football has changed) and 'moi, tu m'parles pas d'age' (you don't talk to me about age).

English icon Gareth Bale trademarked his 'eleven of hearts' celebration and Manchester City star Erling Haaland has his 'zen' yoga-style pose celebration trademarked in his home nation of Norway.

Even athletics icon Usain Bolt succeeded in registering a logo showing his signature lightning bolt victory celebration pose.