Once again Paris Hilton reminds us that she is the blueprint with her new company 11:11 Media

A wise woman once tweeted that “some girls are just born with glitter in their veins” and honestly, only Paris Hilton could have offered us this near perfect self-description. Although, in light of her latest venture into the realm of media, we might suggest that glitter is interchangeable with “business know-how”. After all, as the worlds first influencer Paris walked so Emma Chamberlain could run; and in the past twenty years, she has gifted us with over 27 fragrances (the smell of puberty), The Simple Life and Cooking With Paris, her podcast This is Paris, and over 19 product lines.

Now, like the true business woman she is, Paris Hilton has rounded up all her brands under the one house – a media company. Can you guess the title? Loyal fans will have clocked her proclivity for tweeting at precisely 11:11am – her favourite time of the day – followed by “make a wish” or an assortment of cute emoji’s, like a rainbow or mermaid. So naturally, 11:11 was the obvious choice when it came to a company title.

In an interview with who else but The Wall Street Journal, Paris Hilton announced 11:11 media. “I built a global business and brand over the last two decades,” she said. “I wanted to take it to the next level and bring all my companies under one media entity.” What does this mean? The Wall Street Journal cited that Paris created her new company in order to “cement and expand her brands”.

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Good for her, we say. Especially as we’re sure it means we can expect more Paris-related content, like the latest reality series on its way called Paris In Love that documents her engagement to Carter Reum. Or the new memoir she’s writing to follow the insightful and weighty Confessions of an Heiress. Whatever is on its way, we’ll gladly participate. After all, it’s Paris Hilton’s world and we’re just living in it.

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